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Athletics Canada announces standards & new National Championship format for Toronto 2010

Monday, May 10, 2010

OTTAWA – Athletics Canada published the standards today for the 2010 Canadian Track & Field Championships taking place in Toronto July 28-31 at Varsity Centre (University of Toronto).  As part of the Registration and Technical Package announcement, Athletics Canada is also communicating plans regarding the new format which will be piloted at the championships. 

The 2010 Canadian Track & Field Championships will feature two distinct components.  The format, developed in conjunction with representation from athletes, the host broadcaster, marketing partners and the local organizing committee, is being piloted with the objective of enhancing the entertainment and marketing appeal of the championships.  The following is an overview of some of the changes which are being piloted:

  • The championships begin on Wednesday and end on Saturday as CBC’s live telecast comes to an end.  CBC will broadcast 2 live hours on Saturday July 31 beginning at 4pm ET.
  • The Qualifier portion of the meet is scheduled for July 28-29; this portion will see competition from eligible athletes who haven’t met the automatic qualifying standards.
  • Modeled after the IAAF Diamond League competitions, the Championships section (July 30-31) will feature 2-days of nonstop action where only semi finals and finals will be contested during these two days in compact sessions.
  • Dependant on the number of athletes who achieve the automatic standard, a certain number of spots for the Championships section of the competition will be up for grabs during the Qualifier daysThe respective number of spots available per event will be publicized on July 21st following the closing of entries on July 18th.

Kevin Sullivan, Canadian 1500 metre record holder and one of two athlete representatives on the board weighs in, “I am looking forward to the changes in the schedule of the 2010 Track & Field Championships.  The program is now condensed into 2-3 hour sessions which will make the event much more exciting for the spectators.  While the new schedule is quite a change from previous editions, it is important to continue packaging and marketing our sport as an exciting option for the track fan as well as the casual sports fan.”  The three time Olympian adds, “With these changes, Athletics Canada is making efforts to increase the visibility and marketability of the National Championships and I commend them for it."

At the completion of this years’ trial, Athletics Canada will consider, with its partners, the possibility for future National Seniors of opening the Qualifier portion of the championships to all registered members of Athletics Canada.  This would provide all members with a competitive opportunity to earn their way into the Friday & Saturday sessions.

Visit www.athletics.ca/toronto2010 to view the Registration & Standards Package, the Technical Package and all other information relating to the 2010 Canadian Track & Field Championships.

-AC-

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